International Perspective
Cross-market experience across multiple regions and local nuances.
Meet the Team Behind Your Brand’s Global Breakthrough
WeCurate is a global team of experts based in Paris, London, New York, and Los Angeles, supporting brands across beauty, luxury, and lifestyle.
Small by design, strong by network. Our experts are embedded in key markets, bringing real local insight, agility, and direct understanding of retail trends, consumer behavior, and market opportunities.
We also operate as a fractional team, giving brands fast access to senior expertise without the cost or complexity of building in-house teams.
More than consultants, we become an extension of your team—focused on growth, speed, and long-term success.
Beauty & Lifestyle Expertise
Specialized knowledge in luxury beauty, fragrance, skincare, wellness, and premium retail.
Hands-On Operators
We drive strategy and execution with measurable results and long-term growth.
Virginie
Founder & CEO
I believe strong business is built through trust, attention, and human connection. I value relationships, positive...
Sebastien
COO
As my friend Albert Einstein said: “Insanity is doing the same thing over and over again...
Jerome
U.S General Manager & Global CMO
Volunteer for the Institute for Art and Olfaction, a nonprofit dedicated to scent, perfumery, and olfactory...
Morgane
Country Manager
Product expertise and a passion for niche brands.
ANDREA MALDONADO TORRES
Head of Business Development UK & EU
Drawn to different cultures and ways of thinking, I enjoy seeing the world through different lenses....
AIDA BEN YOUSSEF
Business Development Manager EU & UK
Passionate about travel and curious to discover trends across different cultures.
Adriana
Digital Growth & Innovation Lead
Passionate about technology, creativity, and finding smarter ways to work. I enjoy turning ideas into practical...
DEBORAH BAMOUNI
Assistant Brand Manager FR/US
LEONIE TESO
Community Manager EU-UK-US
Passionate about beauty and perfumery, always exploring trends, brands, and market developments.
A Truly Global Footprint
Operating across key markets to connect brands and retail partners for international growth.
New York
USA
London
UK
Paris
France
Europe
Global