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Beauty brand entering the UK market through regulatory compliance, retail strategy and commercial growth

Entering the UK Beauty Market: What Most Brands Get Wrong

How to Enter the UK Beauty Market: The Complete Strategy Guide By Virginie, Founder & CEO at We-Curate. I have watched more UK launches fail…

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Beauty consultant helping beauty brands with retail strategy, market expansion, brand positioning and commercial growth

What Does a Beauty Consultant Actually Do?

If you have ever searched for strategic support for your beauty brand, you have probably come across the term “beauty consultant” — and wondered exactly…

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Beauty brand launch strategy for the US market covering retail expansion, go-to-market planning and commercial growth

How to Launch a Beauty Brand in the US: The Complete Strategy Guide

The US beauty market is worth over $100 billion. It is the most influential beauty market in the world — the one where trends are…

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Beauty consulting expertise helping beauty brands grow through retail strategy, market expansion and brand development

We Built Beauty Brands. Then We Started Consulting

Here is something most people in this industry will not say out loud: there are a lot of beauty brand consultancies that have never actually run a…

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AI Won’t Build Your Beauty Brand. But It Might Save It Time

Every founder I speak to is asking about AI right now. Some are genuinely curious. Some are anxious. A few have already made expensive mistakes…

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How Much Does a Beauty Consultant Cost?

If you’re a beauty brand founder considering hiring a consultant, one of the first questions you’ll ask is: how much does a beauty consultant cost?…

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UK vs US Beauty Market: What Beauty Brands Need to Know Before Expanding

UK vs US Beauty Market: What Beauty Brands Need to Know Before Expanding The UK vs US beauty market difference is not just a question…

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Beauty Brand Valuation: What Your Brand Is Actually Worth And Why

Beauty Brand Valuation: What Your Brand Is Actually Worth — And Why Charlotte Tilbury sold to Puig for over £1.2 billion. Drunk Elephant went to…

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Beauty Retail Strategy: How to Get Into Sephora, Space NK and Liberty

Every beauty brand wants to be in Sephora. Or Space NK. Or Liberty. The prestige, the footfall, the credibility it is understandable. But most brands…

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Beauty Brand Valuation: What Investors Actually Look For

Beauty Brand Valuation: What Investors Actually Look For I have been inside the beauty industry for over 25 years. I have run UK operations for…

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