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Commercial Due Diligence Framework

Commercial Due Diligence for Beauty Brands: What Investors Should Test Before They Buy

By Virginie Duchatelle, Founder & CEO at We-Curate. More than twenty-five years in premium and luxury beauty, across the US, UK and EMEA. Commercial due…

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US Beauty Brand Growth Strategy

US Beauty Brand Growth Strategy: The Decisions Behind the Next Stage of Scale

By Virginie DUCHATELLE, CEO at We-Curate. US-based, working with beauty and luxury brands on domestic growth and international expansion. A US beauty brand growth strategy…

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Beauty brand acquisition due diligence report highlighting financial, retail, regulatory and commercial red flags.

The Red Flags We Look For Before a Beauty Brand Acquisition

By Virginie Duchatelle, Founder & CEO, and Sébastien Clavier, COO at We-Curate. Most beauty brands that disappoint after an acquisition did not hide anything. The…

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Questions to ask before hiring a beauty consultant for retail expansion and brand growth

Before You Hire a Beauty Consultant, Ask These 6 Questions

I have been on both sides of this conversation. I have hired consultants as an executive at Christian Louboutin Beauty and NEST NEW YORK. I…

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Strategic audit

The Beauty Brand Strategic Audit: What It Is, What It Costs, What It Delivers

By Virginie Clavier, Founder & CEO at We-Curate. More than twenty-five years in premium and luxury beauty, across the US, UK and EMEA. A beauty…

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Private equity value creation plan for a beauty portfolio brand

Brand Value Creation in PE-Owned Beauty Portfolios

By Sébastien Clavier, COO at We-Curate. Operations, systems and execution across the UK, US and EMEA. A value creation plan in a beauty portfolio brand…

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Beauty consultant helping beauty brands with retail strategy, market expansion, brand positioning and commercial growth

What Is a Beauty Consultant, and What Do They Actually Do?

A beauty consultant is an independent expert who helps beauty, skincare and fragrance brands grow: setting strategy and pricing, opening retail distribution, entering new markets…

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Fractional COO vs Full time

Fractional COO for Beauty Brands: When Operations Become the Constraint

By Sébastien, COO at We-Curate. Operations, systems and process across the UK, US and EMEA. A fractional COO is a senior operations executive who runs…

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Fractional CMO

What Is a Fractional CMO for Beauty Brands?

What Is a Fractional CMO for Beauty Brands? By Jerome, U.S. General Manager & Global CMO at We-Curate. Based in Los Angeles, working with luxury,…

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Beauty brand entering the UK market through regulatory compliance, retail strategy and commercial growth

Entering the UK Beauty Market: What Most Brands Get Wrong

How to Enter the UK Beauty Market: The Complete Strategy Guide By Virginie, Founder & CEO at We-Curate. I have watched more UK launches fail…

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