VivaTech 2025 Beauty Innovations : You Can’t Miss
VivaTech 2025 Beauty Innovations : You Can’t Miss
VivaTech 2025 in Paris has once again proven it’s not just a tech fair—it’s the launchpad for next-gen beauty, luxury and lifestyle innovation. From generative AI to biometric sensing, this article explores the standout innovations and trends shaping the future of the industry.
🧬 AI-Powered Beauty: L’Oréal’s Bold Leap
L’Oréal presented one of the most ambitious innovation lineups seen this year:
- Longevity Integrative Science: targeting biological aging mechanisms
- Cell BioPrint: a lab-on-a-chip tool for real-time skin diagnostics
- AI-powered makeup & acne coaches via WhatsApp and Meta
- Hyper Look Studio: real-time trend-based virtual try-ons
AI continues to redefine personalization in beauty, reinforcing its position as a core strategy for heritage and indie brands alike.
🎖 LVMH Innovation Awards: Startups Shaping Luxury
At the LVMH pavilion, the blend of heritage and startup agility was in full display:
- Omi: “Most Promising” winner for 3D-AI visuals, already collaborating with Guerlain and L’Oréal
- Kahoona: awarded “Best Business” for advanced e-commerce personalization, notably with Dior
- Genesis: won “Best Impact” for its sustainable soil monitoring system, linked to Moët Hennessy
These collaborations spotlight the role of tech partnerships in evolving brand narratives and operations.
🤳 Personalized Experiences & Immersive Tech
Tech-driven beauty experiences are scaling fast:
- Perfect Corp: showcased AI Virtual Agents and skin analysis with unprecedented accuracy
- Robertet & Artefact: introduced “Essence of AI” — a scent generated from brand identity
- Sensora: used biometric headsets to detect emotional responses to scents and visuals
These innovations point to a future where consumer engagement is real-time, hyper-personalized, and data-backed.
🧥 Quiet Tech: Luxury’s Invisible Edge
This year’s standout trend? Subtlety.
Luxury brands are embracing “quiet tech”: innovations that integrate seamlessly and invisibly into the consumer experience.
- Kering’s AR glasses focused on minimalism and comfort
- LVMH’s stance emphasized elegance over spectacle
The goal: enhance without disrupting.
🌿 Sustainability & Ethical Innovation
Sustainability remains front and center:
- United Silk and EFpolymer offered biodegradable and bio-sourced materials
- Genesis demonstrated the viability of tech-enhanced regenerative agriculture
Luxury’s new challenge is to marry elegance and environmental responsibility — without compromise.
🧭 Key Takeaways from VivaTech 2025
- AI is the new standard in beauty and retail personalization
- Emotive tech is rising — expect emotion-driven product design
- Sustainability is systemic, not just surface-level
- Luxury is tech-savvy, but quiet — elegance stays at the center